2018年1月21日 星期日
2018年1月20日 星期六
意志力
意志力:順境之友
意志力聽起來好像是一個很棒的東西。我們誤以為一旦擁有足夠的它,就能打敗迎向我們的每一個試探。有時候它的確很管用。不過,讓我告訴你一個有關意志力的小秘密。意志力是你順境時最好的朋友,可是當你憂愁時,它也是最先棄你而去的朋友。我發現,如果我真的不想做某件事時,我的意志會灌輸自己許多為什麼不需要去做的理由。連我的情緒也會附和地說:「我同意,反正我根本不想去做。」
我們的心靈〈意志、意願、情緒〉很喜歡管理我們的生活,可是聖經說我們應該要接受神的靈的引領。我們從來沒有接受過指示要受意志力的帶領,我們所領受的教導是要被聖靈引導。意志力與自制力對一個成功的人生來說有不可或缺的重要性,不過單憑意志力並不夠。果斷的決心可以幫助你跨出第一步,並讓你持續前進一段時間,然而卻不足以帶你衝過終點線。撒迦利亞書 4:6〈和合本中文聖經〉記載:「萬軍之耶和華說:『不是倚靠勢力、不是倚靠才能,乃是倚靠我的靈方能成事。』」
如果你在有需求時首先轉向神,而非投向意志力,會發生甚麼事呢?神會釋放祂的大能進入你的意志力裡,然後使它產生動力,帶你衝過終點線。意志力並不是我們成功的幕後功臣,神才是。耶穌在約翰福音 15:5 中說:「離了我〈切斷與我相連的生命〉,你們就不能做什麼。」若我們想要享受耶穌受死所賜給我的生命,這會是我們必須學習的、最重要又最艱難的功課之一。
摘自 Joyce Meyer 著 New Day, New You. 2007 版權歸屬 Joyce Meyer. 由 FaithWords 出版。版權所有。
意志力聽起來好像是一個很棒的東西。我們誤以為一旦擁有足夠的它,就能打敗迎向我們的每一個試探。有時候它的確很管用。不過,讓我告訴你一個有關意志力的小秘密。意志力是你順境時最好的朋友,可是當你憂愁時,它也是最先棄你而去的朋友。我發現,如果我真的不想做某件事時,我的意志會灌輸自己許多為什麼不需要去做的理由。連我的情緒也會附和地說:「我同意,反正我根本不想去做。」
我們的心靈〈意志、意願、情緒〉很喜歡管理我們的生活,可是聖經說我們應該要接受神的靈的引領。我們從來沒有接受過指示要受意志力的帶領,我們所領受的教導是要被聖靈引導。意志力與自制力對一個成功的人生來說有不可或缺的重要性,不過單憑意志力並不夠。果斷的決心可以幫助你跨出第一步,並讓你持續前進一段時間,然而卻不足以帶你衝過終點線。撒迦利亞書 4:6〈和合本中文聖經〉記載:「萬軍之耶和華說:『不是倚靠勢力、不是倚靠才能,乃是倚靠我的靈方能成事。』」
如果你在有需求時首先轉向神,而非投向意志力,會發生甚麼事呢?神會釋放祂的大能進入你的意志力裡,然後使它產生動力,帶你衝過終點線。意志力並不是我們成功的幕後功臣,神才是。耶穌在約翰福音 15:5 中說:「離了我〈切斷與我相連的生命〉,你們就不能做什麼。」若我們想要享受耶穌受死所賜給我的生命,這會是我們必須學習的、最重要又最艱難的功課之一。
摘自 Joyce Meyer 著 New Day, New You. 2007 版權歸屬 Joyce Meyer. 由 FaithWords 出版。版權所有。
2018年1月19日 星期五
史蒂芬 I The Brand as memory I Episodic memory I values, dreams and self conception.
The brand as a memory
By constructing a brand as a memory you get a better tool for managing your brand. The clever thing is that you actually start at the end. In order to be able to manage your brand over time you construct a Brand Memory Identity. This is a description of the ideal memory your customer should have of your brand. This is someone who wouldn't imagine buying anything else other than your brand, he preaches your excellence to everyone he knows, and is prepared to pay a little extra for your brand. That's what all your customers should be like, right?
When you have defined the end state, the rest is just about backing your way from that point to now. What does your customer need to experience to get the kind of brand memory that you would like him to have?
Our brains actually have three different memory systems.
One is called the Semantic memory which remembers factual knowledge.
The second is called Procedural memory and enables us to develop skills and habits.
The third is called Episodic memory which consists of memories about who we are, values, dreams and self conception.
Your Brand Memory Identity should be constructed to include all three of these memory systems, although you may want to emphasize one system over the other - depending on what your competitor's brands are like.
#史蒂芬
#品牌概念
By constructing a brand as a memory you get a better tool for managing your brand. The clever thing is that you actually start at the end. In order to be able to manage your brand over time you construct a Brand Memory Identity. This is a description of the ideal memory your customer should have of your brand. This is someone who wouldn't imagine buying anything else other than your brand, he preaches your excellence to everyone he knows, and is prepared to pay a little extra for your brand. That's what all your customers should be like, right?
When you have defined the end state, the rest is just about backing your way from that point to now. What does your customer need to experience to get the kind of brand memory that you would like him to have?
Our brains actually have three different memory systems.
One is called the Semantic memory which remembers factual knowledge.
The second is called Procedural memory and enables us to develop skills and habits.
The third is called Episodic memory which consists of memories about who we are, values, dreams and self conception.
Your Brand Memory Identity should be constructed to include all three of these memory systems, although you may want to emphasize one system over the other - depending on what your competitor's brands are like.
#史蒂芬
#品牌概念
2018年1月18日 星期四
2018年1月16日 星期二
Green7 I 午后の左手香
Good Tuesday ~ 🐛🌿
life green I green 7
You don't need to be
an environmentalist
to go GREEN
#ASAP
#green7
#UPCYCLING
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