swketching

Kidigital Art

 

 

 

Vintage Camera

Sony RX100 -- The Best Pocket Creature

The Best Pocket Creature I ever have !

Thanks Babie !

Massive 20.2MP Exmor^® 1” CMOS Image Sensor

Bright F1.8 Carl Zeiss Vario-Sonnar T* lens with 3.6x zoom

Full HD 1080/60p

Low-light ISO 6400 sensitivity

f/1.8 1/250 ISO-500

f/1.8 1/200 ISO-3200

f/1.8 1/30 ISO -160

f/1.8 1/60 ISO-800 

BRAND * LOGO * IDENTITY

A logo is not your brand, nor is it your identity.
 Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product.

Brand:

The perceived emotional corporate image as a whole.

a ‘brand’ as an organisation, service or product with a ‘personality’ that is shaped by the perceptions of the (target)audience.

Logo:

A logo identifies a business in its simplest form via the use of a mark or icon.

what a logo means is more important than what it looks like.

 

Identity:

The visual aspects that form part of the overall brand.

The identity or ‘image’ of a company is made up of many visual devices:
A Logo (The symbol of the entire identity & brand)
Stationery (Letterhead + business card + envelopes, etc.)
Marketing Collateral (Flyers, brochures, books, websites, etc.)
Products & Packaging (Products sold and the packaging in which they come in)
Apparel Design (Tangible clothing items that are worn by employees)
Signage (Interior & exterior design)
Messages & Actions (Messages conveyed via indirect or direct modes of communication)
Other Communication (Audio, smell, touch, etc.)
Anything visual that represents the business.

All of these things make up an identity and should support the brand as a whole. The logo however, is the corporate identity and brand all wrapped up into one identifiable mark. This mark is the avatar and symbol of the business as a whole.

Namba, Osaka

 

Namba , Osaka

If you are looking for a calm,purify and peaceful place where you can get some relax or even wanna have a tranquil inspiration , undoubtedly , Osaka won't be that dream place for you.
However , if you gonna take a glance for some distinctive signage or resplendent and flamboyant shopfronts or plentiful sales goods with dramatic packing , you get a right place.

Osaka will show you all these crazy and creative idea with much flourish.



品牌期待 . 概述

彷彿,品牌競爭成為企業決勝市場的不二法門。
從品牌知名度的打造，再到美譽度和忠誠度，通過對品牌力的打造和提升,來實現品牌區隔和消費達成。
但殘酷的現實卻是，一方面品牌在不斷的討好消費者，建立消費者的品牌忠誠，另一方面卻是消費者在不斷的移情別戀，似乎再忠誠的消費者也抵擋不住外面(新品牌)的誘惑。殆也!

但是“品牌期待”卻可以建立 --- 品牌與消費者的持久熱戀。

品牌期待力 是建立在品牌知名度、美譽度和忠誠度之上，是指消費者對品牌的絕對狂熱，從而形成對品牌的崇拜，關注該品牌的每一個最新動態，並同時忽略掉同類競品的任何誘惑。消費者會將對該品牌的期待隨時間的前進，渴望度也會隨之增加，直到最終擁有。如蘋果一樣，每一款新品都讓消費者翹首企盼，排隊等新品推出。

那麼,打造品牌期待力的關鍵是?

不斷創新
自有人類文明萌發，創新就成為推動社會進步的最大原動力。只有不斷創新才能打造差異化競爭力，才能在同質化的今天立於不敗之地。


重新定義
是在現有條件下，對已經存在的產品或服務進行重新定義，免得消費疲勞,井以期達到有別其他、一枝獨秀的效果。產品存在著從\"新生到凋亡\"的生命周期，這是一個定律!一個強勢產品
就是能讓生命周期儘量長久,重新定義產品或服務，是保持產品長久生命力的營養素,或許就能得到它的第二春，使消費者產生新的購買熱情和衝動。

價值觀引領
價值觀的引領，就是從產品定位陞級到消費者意念定位和心智定位。具體而言就是，提出建立一個品牌理念，以產品為載體，去引領消費者的價值觀，形成品牌與消費者的精神契合。
對中國品牌來說,我們要在做好產品的基礎上，建立自己獨有的品牌理念，形成於消費者精神意識層面的溝通和吸引，從而形成品牌溢價。就如同把1982LAFITE倒入一個很普通的瓶子裏，供大家品嚐酒的味道如何，有的人表示很難喝，有的人甚至可能吐了出來。這就說明了一個問題，這些人喝的不一定是紅酒，而是酒瓶上的標簽。品牌的價值觀引領對消費者的購買行為起著強而有力的作用。

品類營銷
一個品牌不僅要成為市場中的強勢品牌，更要成為一個品類的標簽品牌。品類為企業思考營銷和品牌發展提供了新的角度。如果沒有開創新品類，沒有品類的聚焦，定位很容易淪為一個人創意或者傳播概無法形成戰略性的效果。品類是支撐品牌的關鍵力量，品牌的興衰與品類的興衰密切相關，營銷和品牌成功的關鍵就是開創品類並成為這一品類的代名詞。用“第一”來實現競爭反超和對消費者的持續吸引。


從建立品牌期待,走在消費者的前面,井打進消費者的心裡面, 主動主導市場,引領消費者的意識.

或許,這才是打造品牌的最高境界吧.

IKEA

 

 

IKEA Founded in Sweden 1943 .

The logo is an acronym made up of four letters: I K E A.
I is for Ingvar, the first name of the founder of IKEA stores.
K is for Kamprad, the last name of the founder of IKEA stores.
E is for Elmtaryd, the name of the farm where Ingvar Kamprad grew up.
A is for Agunnaryd, the name of the village near Kamprad's boyhood home.
That's where the name IKEA came from!

It's no accident that the IKEA logo is blue and yellow.
These are the colours of the Swedish flag.

The world's five largest IKEA stores are:

Stockholm Kungens Kurva, Sweden: 55,200 m2
Shanghai, China: 49,400 m2
Shenyang, China: 47,000 m2
Tianjin, China: 45,736 m2
Berlin Lichtenberg, Germany: 45,000 m2

Cool Packaging Design 2012

If the company cares enough about it's label and design,

  they likely care just as much about the product inside.

 

 

 

 

 

 

source:buzzfeed.com