2013年6月25日 星期二

Let s Cafe ※ Brand Differentiation

FACE IT, YOU LOVE COFFEE BYJOVANA TOMIC

Your face in a cup of coffee? That’s usually impossible, but not if you are in Taiwan! 
Let’s Café found a way to take supremacy over its competitors, by making it possible for caffeine lovers to see their faces – in their own cups.
The process is very simple:  You take a photo of yourself and upload it to the special machine in the coffee shop that then “draws” it on your coffee.
 “To draw” means to sprinkle cocoa over your favorite latte and voila – 
your coffee experience changes instantly.



This is it!~




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