史記 @Funooker: 10月 2013

Teavana® Fine Teas + Tea Bar

NEW YORK, October 23, 2013 – Starbucks (NASDAQ:SBUX) today previewed the first-of-its-kind Teavana Fine Teas + Tea Bar in New York City’s Upper East Side. Opening tomorrow, the Tea Bar will elevate the premium tea experience by delivering a carefully curated assortment of handcrafted tea beverages, premium loose leaf teas, tea-inspired food offerings and beautifully made tea merchandise, making the ritual of tea more elevated and accessible for customers.

Almost one year after its acquisition of Teavana, at a time when America’s interest in tea has grown by 16 percent over the past five years*, Starbucks and Teavana have built an immersive experience that guides both tea enthusiasts and casual tea drinkers in a rich journey through tea. Together, Starbucks and Teavana are harnessing the $90 billion global hot and iced tea category** by offering a variety of customer touch points with tea – including a new tea bar experience, which will expand to additional stores over the course of the next year, a curated loose leaf tea selection for customers in Starbucks stores, and continued innovation in all tea formats.

Teavana Fine Teas + Teavana Tea Bar, located at 1142 Madison Avenue (cross street: 85th Street), is a modern tea bar with a wide range of unique hot brewed and iced teas, tea lattes and distinctive sparkling and tea fusion beverages. The renowned Teavana “Wall of Tea” will feature a wide range of loose leaf teas and tea blends, and the store will have a collection of curated tea merchandise. Additionally, customers will be able to choose from a range of food items, all inspired by and designed to complement tea flavors, including pastries and breakfast items, delicious salads, flatbreads and small plates, and macaroons, shortbreads and other desserts to complement tea flavors.