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2012年12月31日 星期一
2012年12月20日 星期四
Starbucks World Map
Starbucks Corporation
an American global coffee company and coffeehouse chain based in Seattle,Washington.
As of November 16,2012, Starbucks is the largest coffeehouse company in the world,
present with 20366 stores in 61 countries,including:
13123 in the United States, with 64.4%
1299 in Canada 977 in Japan
793 in the United Kingdom
732 in China, 473 in South Korea
363 in Mexico, 282 in Taiwan
204 in the Philippines, 164 in Thailand
2012年12月19日 星期三
品牌標誌設計 - - 基本要求
品牌標誌設計
強烈的標記感、藝術感 和 象征感
A:單純 鮮明突出品牌顯著性的特徵.、要求具有鮮明的特色,易於辨別而不致混淆,使消費者一看便知道/感受到它是標明那種商品或者是服務的標記.
只有用簡潔、明了、新穎、獨特的文字和圖形作為商標，給人以強烈的標記感，視覺印象特別醒目，有很好的衝擊效果才能给消費者留卜深刻的印象.
B:便於傳播 品牌標志設計的目的是為了讓消費者對品牌的個性有更多的認知，並熟悉了解品牌內涵，這就要求品牌設計在單純、明快的基礎上，便於進行廣告宣傳(打造品牌)。廣告宣傳/營銷,在現代的市場競爭中非常重要，品牌的宣傳(滲透)便需要藉助廣告。在品牌設計時應考慮廣告宣傳的要求。
C:突出特點
品牌標志設計應盡可能與商品的特點和形狀相吻合，可明示，也可暗喻。根據商品的特點，巧妙地建立起商標與商品的內在聯系，可以使消費者一看到標志就聯想到它所代表的商品性能和特徵。
D:符合消費心理 品牌標志應有利於激發消費者的購買意欲，因此設計品牌標志時要求其符合目標消費群的心理要求和風俗習慣。並能表達和反映消費者的嚮往、志趣和其他心理。
Coca Cola & Pepsi Logo Evolution
Logo Evolution
Different Labels Application of Coca Cola in different region.
2012年12月7日 星期五
Starbuck : Refurbished Shipping Containers
Starbucks 's reclamation drive-thru and walk-up store,
at Tukwila, Seattle
made from four refurbished shipping containers.
Concept : the design was influenced by the company imports
of the coffee
and tea goods from abroad,
all transported from across the globe in such cargo containers.
The volumes offer a total area of 450-square feet for all of the service and retail components,
all transported from across the globe in such cargo containers.
The volumes offer a total area of 450-square feet for all of the service and retail components,
with an additional
small 20-foot container used for garbage,
recycling and storage. the shop speaks of starbucks' commitment to reducing their overall environmental footprint, moving towards a greener more sustainable business.
recycling and storage. the shop speaks of starbucks' commitment to reducing their overall environmental footprint, moving towards a greener more sustainable business.
2012年12月2日 星期日
African~made Bamboo Bike
Africa (The Third World)
rich in raw materials including cocoa, crude oil and coffee beans, unfortunately does not reap the benefits of its land as much of these natural ingredients are shipped to western countries and china to be processed and made into real product, ultimately sold at a much higher price, making the profit margins between supplier and producer incomparable.
Blackstar, the dutch company's desire was to produce a bike from the sustainable materialfor urban transport, which while being ecologically sustainable and stylish, was also a socially responsible venture providing immediate economic benefits to the local community.with their concept, blackstar aims to support africa's labour force and entrepreneurs, providing formal employment that not only embodies the future development of african product and trade, but also address green consumption and environmental values. each bike frame is made from bamboo sourced from central ghana, which is then skillfully fabricated by craftsmen who bind the wooden components together using sisal fibres derived from northern ghana. the result is a design which is not only charming but supporting the community on a bigger financial and social scale.
Joke again,
European idea for African hands and African goods. Reversed colonization, certain decades later,may be.
rich in raw materials including cocoa, crude oil and coffee beans, unfortunately does not reap the benefits of its land as much of these natural ingredients are shipped to western countries and china to be processed and made into real product, ultimately sold at a much higher price, making the profit margins between supplier and producer incomparable.
Blackstar, the dutch company's desire was to produce a bike from the sustainable materialfor urban transport, which while being ecologically sustainable and stylish, was also a socially responsible venture providing immediate economic benefits to the local community.with their concept, blackstar aims to support africa's labour force and entrepreneurs, providing formal employment that not only embodies the future development of african product and trade, but also address green consumption and environmental values. each bike frame is made from bamboo sourced from central ghana, which is then skillfully fabricated by craftsmen who bind the wooden components together using sisal fibres derived from northern ghana. the result is a design which is not only charming but supporting the community on a bigger financial and social scale.
Joke again,
European idea for African hands and African goods. Reversed colonization, certain decades later,may be.