風雨同路

風雨同路

患難與共

 

好難

好人難做
真的難做
應該堅持
因為這是
上天給我
使命使命

加油加油

唯有自勉

SLB品牌建設,打造品牌,品牌竞争.

品牌建設,原意是打焙印以作識別.

品牌是符號，是濃縮著企業各種重要信息的符號。

把企業的信譽、文化、產品、質量、科技、潛力等重要信息凝煉成一個品牌符號

著力塑造其廣泛社會知名度和美譽度
烙印到公眾心裏,使產品隨品牌符號走進到消費者心裏。
這個過程就是打造品牌。

品牌附加值不是按照其投資額推算的
強勢品牌低投入，高收入。
所帶來的高額利潤，多倍超出市場平均水平。


品牌是形象，是信譽，是資產。
品牌是衡量企業及其產品社會公信度的尺度。
品牌競爭力是企業的核心競爭力。
經濟全球一體化，市場競爭，取決於品牌競爭。

史提芬SLB

品牌策劃師 Cheif Brand Officer

 

A Chief Brand Officer’s 5 Roles

 

Innovator: The chief brand officer must analyze, adjust and create the brand image and message as well as keep it consistent and persistent.
Owner: The chief brand officer must be able to own the brand experience. Living in the consumers’ shoes and speaking in behalf of the consumer within the organization are one of the main tasks of the CBO. He does this to make sure that all business initiatives consistently reflect the brand.
Protector and Risk-taker: The chief brand officer must be able to protect and envision at the same time. While acting as steward of the brand and making sure that nothing damages it in the eyes of consumers (or conducting damage control), the CBO must simultaneously be able to take strategic risks with the brand to create opportunities that drive the business forward.
Motivator: The chief brand officer must live the brand image and communicate the brand message and promise both externally to consumers and internally to employees. The CBO must work to make employees live the brand as well and become a strong team of brand champions.
Partner, Mediator and Negotiator: The chief brand officer must work to align initiatives and strategies throughout the organization with the overall brand.